Friday, 10 February 2012

History Of Music Magazines


The second magazine I am going to analyse is NME.
Brief History:
NME better known as new musical express first issue was published on 7 March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. and in the 1970s it became the best-selling British music newspaper.
Typical contents:
NME do such content like album and single reviews as well as concert reviews. Also they do 1 main interview or story based on the person on the front cover, and they do a small giveaway with in the magazine for example posters.
Typical Reader:
The typical reader of NME is between the ages of 15-45 which is a broad age gap and isnt really very specific. 218,000 people in this age group read NME and only 34,000 over 45's read it which is a significent difference. More men read NME at 167,000 over double the amount of women that read it at 86,000. I think this is because NME use quite dark colours and I think a magazine needs to have bright colours in order to attract womens attention.
The House style:
The house style of NME is that on most of the front covers ever created the masthead NME is always in a bright bold red colour which means that no matter the background or the main photo it will always stand out so that it is easy for people to see what the magazine is called. Also, the masthead is always in the same place the top left hand corner so that when people are looking for it on a shelf its easy to find because they know where to find it and so it does not confuse the reader.
Producing and distributing of NME magazine:
The distributer was IPC media and the producer was Krissi Murison.
How are social groups represented in your magazine?
I think that this magazine is aimed at more people in the grungy social group because I think that this magazine is for more darker people as it feels like a lot of rock music would belong in here.

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